What would life be like if we could do more than we already can. With brain chips we could and this conference’s whole focus is about the betterment that could come to our vision with brain chips built by Neuralink. The branding heavily revolves around the brain, vision, and brain chips. To go along with the theme of sight, the brand uses black and white to emphasize the idea of being able to see and not being able to see. The green helps portray the idea of wires and circuitry while the brown helps showcase the copper present in the chips themselves. Additionally, the white also conveys the glass present in the encasing of the chip
The poster to promote this event uses this unsettling imagery of eyes overlaying a brain to give although-provoking effect to any viewer looking at it. The title type is expanded on with stretching letter forms to give off a circuit like feeling. Also, the back ground was kept dark to emulate those who can’t see well, and similarly the text varies in opacity and has blur to give this feeling as well.
Futura was used to give the environment a solid geometric feel to follow along with the geometry present in computers.
The sign uses the visual system to have participants look through a pair of “lenses”. Through these lenses viewers would be able to see the image of the brain, used in the poster, as it has signals re throughout it. Additionally, attendees can stand between the brain and the letterform, on a little walkway, to take pictures of themselves with the sign.
Using the brain, the app shows different menu stylizing the synapses to navigate throughout the pages. The letterform titles will form similarly to the animated poster. As attendees move through the pages, the position of the eyes change places to align with the selected synapse as if someone is looking around at many different things
The back of the tote bag, on the right, gives off an eerie feeling with the way the eyes stares at whoever is walking by. The front utilizes the title on the poster, extending specific parts to the top and bottom to better fit the format, to emphasize the conference and brand as a whole.
The front of the shirt, on the left, uses the poster type extending parts to better fit the form of the shirt in all directions similarly to the tote bag. The back utilizes the brain, eye and chip to give off a moment of awe when looked upon and just having something compelling for attendees, and others, to see.
Guests, Staff, and Speakers are differentiated in their colors and the imagery used. The uniqueness of the letter forms is added to have the first names of the person stand out. All the backs of the cards contain the conference title and the images that are on the front, but much more prominent and clear.
