Frui was created to give students a better, healthier, and faster alternative for food.Fruit are pretty healthy snacks to have during the day, but it isn’t the easiest thing to get when you have to go around campus going from class to class. Frui allows for anyone to grab, either, a drink or fruit slices conveniently and quickly.
Alternative places to get either of these can get pretty expensive and unhealthy. One example of this is Jamba Juice, who, charges almost $10 for a single drink. Frui, on the other hand, would offer its drinks in 3 different sizes with all of them being $2.
To achieve a healthier drink, we incorporate the fruit fibers from the fruits into the drinks. We add, additional, chia seeds to give the drinks even more fiber.
Frui, also, strives to be more eco friendly with the cups and bowls being made out of paper to be easy recycled or composted.
The Mascot of Frui
Frui was created to resemble a fruit, but also look like the seed of a fruit. His purpose is to give the brand a more friendly atmosphere to attract more people to come and get themselves a drink or a snack. His colors scheme was made to look more fantastical as if he came straight out of a fantasy world.
The Frui brand name was is custom type that was hand-drawn to give off a more round and bubbly look similar to the mascot, Chonky.
Visby Round was used to continue this round aesthetic that has been going on, but with a more straight forward and more geometric look. It is much easier to read and so it’s used for everything that needs to be read.
There are a total of five materials being used for the Frui stands. Wood is used to create all the objects including the tree, chairs, and tables. Metal is present as hinges for the tree and screens. Glass is used on the screens themselves. There is paint on all items. Finally, all the cups/bowls and utensils will be made out of paper.
